CES 2020 is the place to be for the next generation of innovation and tech products, and it’s where a local startup is seeing great success in the international arena. You may be familiar with Dan and Ed Cass from their product, Disney Smart Shelf, that launched in St. Clair County just a few years ago. With the help of an investment from the Community Capital Club, an investment arm of the Community Foundation of St. Clair County, the startup made small bedside shelves that can hold cups, snacks, a reading light and, most importantly, wirelessly charge a variety of mobile devices at the same time. The product earned them a license with Disney, but this week at CES, the entrepreneurs launched a new product that’s garnered widespread attention. According to Ed Cass, Vice President of Intelashelf and D3 Products, the company unveiled Intelashelf at the convention. The new, patented product is a hybrid smart shelf design that consolidates audio, video & electronic charging technologies into a space saving furniture platform. Intelashelf earned a “Top 10” recognition in the ShowStoppers Launchit event. Only 48 products qualified for the event and the presentation led to international interest. According to Cass, the group’s goals in going to CES: investors, sales/purchase orders and awareness. Cass said they have surpassed the goal of awareness and have had promising encounters with investors that he believes will turn into more sales.
